The Groupon website was launched in November 2008, and the first market for Groupon was Chicago. By October 2010 Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users. Groupon outgrew the campaign website ThePoint.com in November 2008. Its name blends “group” and “coupon”. Groupon’s first deal was a half-price offer for pizzas for the restaurant on the first floor of its building in Chicago.
When first logged on to the Groupon web, the first page welcoming you is the ‘Featured deals’ which only shows one Groupon deal. As a user navigating through the Groupon Web myself, I got a little confused when first entering the web before realising I was actually at the ‘featured deals’ page. So as a user, in order to get to the Groupon I was looking for, I had to select ‘All Deals’ where the various Groupon categories will appear and the selecting my desired category.
The second thing that I realised is that Groupon actually doesn’t have a ‘Shopping cart’ button in anywhere of the page. I personally feel that a shopping cart is pretty important especially when you’re busy shopping away on the web and shopping cart just makes everything seems easier. Well, you just have to make a few clicks and add the items to your shopping cart and continue shopping from there!
The ‘Home Page’ – what users will see when they first entered the website. I’ve decided to make the homepage showing a slideshow of some popular deals falling from various categories. Its like an ‘introduction’ to the page. I’ve also found out that usually logos on the website would bring a user back to the home page and people nowadays are pretty aware of this. Thus I’ve also made the Groupon logo a link back to the Home page, no matter which page they are at.
Since it is a ‘Home page’, I feel that we should feature more different attractive deals for buyers instead of just one deal of the day.
Next will be the ‘All Deals’ page. Upon mouse-over, the ‘All Deals’ button will have a drop down menu, with ‘Hot deals’ and ‘Last day’ falling under ‘All deals’. Header fonts are also enlarged upon hovering over with a mouse so that users know where they are clicking on.
I’ve also put the other 3 more important categories as one of the few headers. These are the most common categories that people look for and most Groupon deals would have fall into these 3 categories. So for instance, if a user wants to look for a good travelling deal with Groupon, they could have just clicked on the ‘Travel’ button when they are at the home page. It would be more convenient for users who are more specific in their search and/or already know what they are looking for.
Lastly, here comes the use of the ‘Shopping cart’ button if you are looking at too many items at one go, you can simply just add these items to the shopping cart and then go back to them with just a click on the button, regardless which page of the web you are at.
Here is where it will show all the items you have added to the cart. Fret not, you can always remove the item from the cart if you feel that you do not wish to buy it anymore.